BlueUp develops beacons and sensors based on Bluetooth Low Energy technology: our BlueBeacon series offers one of the widest choice of proximity beacons on the market. Our beacons are internally designed (from antenna to firmware) and made in Italy.
BlueBeacon devices support the most advanced beacon firmware on the market (Ver. 5.0 or higher), the first BLE-beacon firmware worldwide to offer simultaneous support of the following technologies: iBeacon (released by Apple), Eddystone (released by Google, with full support of new Eddystone specifications, including new configuration GATT and encrypted Eddystone-EID), Quuppa (a location technology with sub-meter accuracy), Sensors (a BlueUp proprietary frame for sensor data advertising).
BlueBeacon beacons are compatible with all mobile operating systems (iOS, Android, Windows Phone) supporting standard Bluetooth 4.0 (or later).

Standard beacons

General-purpose BLE beacons with different enclosure properties and form-factors, and powering options, for standard applications

Compact. Now with CR2477!

BlueBeacon Mini

Longest operating life

BlueBeacon Maxi

Rugged and waterproof

BlueBeacon Forte


BlueBeacon USB

Keyfob-like wearable

BlueBeacon Tag

Special beacons

Special-purpose beacons offered with additional dedicated features (such as sensors, general-purpose input/ouput, etc ...)

Environmental sensors

BlueBeacon Sensor

Industrial and automation

BlueBeacon Board

Customization services

Beacons are supplied in a "white-label" enclosure: custom silk-screen available on demand

Possibility of supply of beacons with pre-configured parameters to customer specifications

Integration of sensors or actuators, different power sources, new Bluetooth Low Energy custom devices

Implementation and integration of custom features and functionalities

Interfacing BLE beacons and devices with new or existing applications or back-end systems

Mechanical changes, design of new enclosures to customer specification


BlueUp provides a set of tool for management, configuration and monitoring of BLE beacons.
Moreover, BlueUp can provide the following services:
- technical support for mobile applications development (for iOS and Android), based on Bluetooth Low Energy, iBeacon and Eddystone technologies;
- turn-key BLE-beacon infrastructures: planning, design, supply, installation and maintenance services;
- consultancy for the design and implementation of BLE beacon-based systems and solutions.


BlueBeacon Manager

Free (first-gen FW)

BlueBeacon Tool

Management back-end (BETA)

BlueBeacon Cloud

Connect beacons with cloud

BlueBeacon Gateway

iBeacon technology creates a small area of detection for Bluetooth 4.0 enabled mobile devices. BlueBeacon devices uses iBeacon licensed technology, and have been certified by BlueUp to meet Apple Proximity Beacon Specifications

Eddystone is a protocol specification that defines BLE formats for proximity beacon advertising, with different frame types that may be used individually or in combinations to create beacons that can be used for a variety of applications. BlueBeacon devices are certified from Google.

The Physical Web is an open approach, developed by Google, to enable quick and seamless web-based interactions with physical objects and locations. The Physical Web uses Bluetooth Low Energy (BLE) because of its ubiquity on mobile devices, and is based on Eddystone-URL format.

BlueBeacon-series beacons are compatible with Quuppa Intelligent Locating System, a powerful technology platform for novel location based services and applications. It enables real-time tracking of Bluetooth Low Energy (BLE) smart tags and devices, with accuracy even down to a few centimeters.