Seven The Double Digital, the first iBeacon-enabled backpack, powered by BlueUp
BlueUp, first Italian company in the production of BLE beacons, is pleased to announce its partnership with Seven SpA of Leini (TO), a leader in Italy in the production and marketing of backpacks and accessories for school and leisure, for the development of The Double Digital, an innovative evolution of the popular reversible backpack The Double.
The Double Digital backpack is integrated with an app available for iOS and Android, developed by the company AppForGood, part of Altea Federation, which offers a wide variety of features. Among these, the integration with the main social networks and the possibility of locating your backpack and that of your friends through the use of iBeacon technology.
BlueUp has customized and provided the BLE beacons that are inserted in The Double Digital backpacks, used to enable the location capabilities via app. BlueUp was chosen by Seven for the quality of products, for the qualified support, and for the "Made in Italy" production, from design to manufacturing.
The Double Digital, marketed from May 2015, is to date the most extensive application of iBeacon technology in Italy, and probably one of the most significant in Europe and worldwide.
Seven SpA is the leading company in Italy in the production and marketing of backpacks and accessories for school and leisure. The group includes the famous brands Seven, Invicta and SJ Gang. Seven has always been characterized by its ability to anticipate the evolution of trends and needs of young people, with the objective of achieving leadership in its sector.